Ziploc

The ask was to create a campaign proving that Ziploc bags were the best defense against freezer burn.

What happened was “Ziplogic”. A new term/philosophy that catered directly to our consumer’s mindset. The consumer became the smart one making all the right decisions when it came to protecting their food.

The integrated campaign included TV, radio, print, OLA and social. Persuasion goals were exceeded by 100% and brought a 200% greater ROI than any other Ziploc campaign in history. Resulting in 95% brand awareness and a 60% purchase intent.

Social
We created a social awareness campaign with a sweepstakes component that grew the Ziploc Facebook fan base 1014% in less than 5-days.