Drano

Drano had a problem. After a 10-year hiatus from advertising, they finally had something to brag about. Our task was to bring life to this trusted brand as they launched a “first of its kind” innovative tool.

Through TV, digital, mobile, social and other non-traditional media, Drano reclaimed the number one spot in their category. Within two months, sales goals were exceeded by over 20%. To extend our “Get Flowin’” campaign, we discovered unique placements to target consumers when clogs were top of mind.