Residence Inn

How did we help Residence Inn stay relevant and keep their tech savvy guest active on the road?
Simple, we teamed up with an international leader in fitness.
By partnering Residence Inn with Under Armour and their MapMyFitness app we created a customizable journey to thousands of running routes at over 700 Residence Inn properties called RI: Runs.

Guests were also able to map routes, track their activity and share their journeys through various social channels.

And the results were inspiring.
- Over 40,000 workouts logged (and counting)
- 73,000 miles of routes traveled. (that's over 3 times around the world)
- Ads garnered an unheard of 7.65% click through rate.
In the end, RI RUNS helped elevate and modernize the Residence Inn brand, all while burning millions of calories in the process.