Courtyard NFL

Courtyard NFL “Not the Same Without the Game” Campaign

As the official hotel of the NFL, Courtyard ramps up their marketing efforts every football season. While they see proven results year after year, we wanted to find a way to keep the brand relevant during those 7 months of off-season bleakness. But how?

Simple, we tap into a truth that no fan is quite the same without the NFL. These millions of fans just don’t act or behave the same without the game. They don’t know what to do with their Monday, Thursday and Sunday nights. And they often find themselves doing unnatural things like chores or eating kale.

We turned to sports icon Rich Eisen to be the guiding voice as he helped fans through this very difficult time. With a budget to produce 8-10 videos, we managed to create over 20.

You’re Not the Same Without the Game, and nobody knows that better than Courtyard.

Results
- Gained 96.55MM media impressions. (61% increase from previous year)
- 7.44MM social impressions
- 93% of consumers said they would stay at a Courtyard after viewing creative

Without football, our lives get thrown into turmoil. Courtyard and the NFL have put together a digital survival pack to help you through this rough patch. Sent via an evite style email, the pack contained:
• List of things to do in your area (enter zip code) to do to getyour mind off the NFL.
• Non-football related conversation starters
• Mad-lib style "Life Without Football" story creator
• Printable coloring book of NFL images
• Exercises to appear happy when you’re emotionally dead inside i.e. How to smile

Let’s face it, the NFL off-season sucks! We find ourselves crossing off days on the calendar and staring at clocks. Courtyard wants to give fans something to help pass the time. Just send an address and Courtyard will send a Survival Pack so you can “grow your own NFL gridiron”. The perfect addition to any fluorescent light filled gray cubicle

• Field
• Grass seeds
• Mini-goal posts
• Small bottle of paint for yard markings
• Clippers to trim grass
• Tiny-Courtyard branded football